Clik here to view.
When Talking About Your Game, Be Only as Big as You Are
Remember that cliché, “Fake it ‘til you make it?” In some contexts, that is useful advice. If you’re trying to sell a product or service to a giant corporation, they may not need to know that your...
View ArticleClik here to view.
Don’t Include These Things on Your Indie Game’s Landing Page
For most games, your landing page is the central piece of your marketing efforts. It’s not the only thing you’re going to do to get the word out, but, as the name implies, it’s likely where you want...
View ArticleClik here to view.
What to Include on Your Indie Game’s Landing Page
Now that you understand what not to include on your landing page, let’s turn our attention to what you should have on the page. Everyone’s situation is different, so I have no way of giving you a list...
View ArticleClik here to view.
The Road to Kickstarter Success: A Regeria Hope Crowdfunding Post-Mortem
Nathan Low took some time out of his game making and imminent baby preparation schedule to talk about the history behind his game Regeria Hope, a Phoenix Wright style over-the-top courtroom drama set...
View ArticleClik here to view.
Can I Use Kickstarter to Build a Following for My Game?
Over the past few months of posts about Kickstarting an indie game, I’ve been emphasizing the importance of bringing some kind of audience to Kickstarter. Some of my readers want to know, does it ever...
View ArticleClik here to view.
Be Consistent to Find Your Game’s Audience
I write a post for the PowerUp Blog every week. So far, I’ve been very consistent, but last week I didn’t get anything written. Missing one week isn’t going to be the end of PowerUp Games, but I did...
View ArticleClik here to view.
What Indie Game Developers Can Learn From NES Game Ads
Indie game development has many parallels to the early days of games in general. Teams were small, resources limited, and innovation plentiful. The games of the ‘70s, '80s, and '90s influenced every...
View ArticleClik here to view.
Applying Entrepreneurial Lessons to Game Development
As a game developer, you may not think you have much in common with entrepreneurs, but you totally do! Finishing your game is going to be extremely challenging, but you’re probably at least familiar...
View ArticleClik here to view.
How to Stop Bogus Review Key Requests
The last five years have seen Internet personalities rise to a level of prominence game developers can’t afford to ignore. If a blog with 10,000 readers or a YouTube channel with 30,000 subscribers...
View ArticleClik here to view.
What Kinds of Games Work Best on YouTube?
Everyone wants a piece of the giant YouTube audience, but not every game is well-suited to the platform. What are the qualities that make a game YouTube-friendly?Narrative vs. Emergent...
View ArticleClik here to view.
Steam Greenlight Pro-Tips for Indie Developers
Steam is the largest digital marketplace for PC games. It’s a very important channel to get your game into the hands of the most players. Greenlight is the mechanism through which games end up on...
View ArticleClik here to view.
Art vs. Games and Everything In Between
The recent exit of Tale of Tales from video games got me thinking about the intersection of art and games and how that affects marketing.According to what they’ve written about their departure from...
View ArticleClik here to view.
Coopetition Between Indie Game Devs Makes Everyone Better
Coopeition is the concept of working with your competition to reach a mutually benefical goal. It’s common in many industries, but game development is particularly well-suited to reaping the rewards of...
View ArticleClik here to view.
Is My Game Good for Steam Early Access?
Steam Early Access is a great way to start getting paid for your game before you’re finished. It also allows your players to start giving you feedback that can shape your game for the better. As with...
View ArticleClik here to view.
What? GameDev News Is Evolving!
For a little over a year, I’ve been running GameDev News, a site where developers can share stories about art, programming, marketing, and all other aspects of game creation. Although it had some early...
View ArticleClik here to view.
Using Your Game Development Byproducts as Free Marketing
You probably don’t even think about all the effort you put into game development. You audience most certainly doesn’t. What if you could somehow package up all the leavings that don’t become part of...
View ArticleClik here to view.
Talking to Non-Gamers About Your Game
Indie developers tend to sell their games to people who play lots of games. This seems like the easiest target since these players have shown that they are willing to buy if the concept is...
View ArticleClik here to view.
Everything You Do or Say is Part of Your Game’s Marketing
It’s unlikely Time ran their cover treatment of Palmer Lucky by the man before deciding to move forward with it. I can’t imagine anyone who’s interested in the success of VR looking at that image and...
View ArticleClik here to view.
How Game Jams Help with Marketing
Game jams are not only a great environment for developing a game but also help you build an early audience for your game. They give you a community who want to share their own game and see the games of...
View ArticleJoin Me at PAX
I’m taking a couple of weeks off from posting to attend the Penny Arcade Expo. Are you going to be there? If so, let’s meet up! Email me at devon@powerupgames.io or reach out on Twitter
View Article